Google Ads is one of the digital marketing tools. Google Ads is the advertising system of Google company in which advertisers deliver their ads to customers through various Google sites and tools. These ads allow you to display ads through mobile and desktop at the right time for the target audience. Using the Google Ads platform, you can analyze your ads over time and improve them to reach a larger audience and achieve your campaign goals.
Google search ads
Google search advertising is a type of online advertising that allows you to display your ad on Google's search results page (SERP). In this type of advertising, you only pay when someone clicks on your ad. To advertise on Google search, you need to create a Google Ads account and launch an advertising campaign. In this campaign, you must specify the goal, budget, audience, keywords, text, and image of your ad. Google search advertising allows you to reach your target customers, increase traffic to your site, increase your sales and profits, and compete with your competitors.
Google display ads
Google Display Ads, or Google Display Ads in English, is a type of Google advertisement that is displayed on sites, videos, and applications related to the content of your site. These ads can include text, images, video, or any type of multimedia ad. To use these ads, you must use the Google AdWords service.
Using Google display ads, you can target users who are interested in your products or services. For this, you can use different targeting methods, such as: Retargeting: targeting users who have already visited your site. >- Targeting based on audiences (Audiences): targeting users who are interested in topics related to your site. - Targeting based on placement (Placement): displaying ads on specific sites, videos, and applications.
Google Video Ads
Google Video Ads are one of the types of online ads that are displayed on videos on sites such as YouTube and other video sites. These ads can be pre-roll ads, mid-roll ads, or post-roll ads. Advertisers can target users by geographic location, gender, age, and other characteristics so that ads can be accurately displayed to the right audience.
Google video ads work on a CPC (Cost-Per-Click) payment model, which means that the advertiser pays only when users click on the ad.
Google App Install Ads
Google App Install Ads is one of the types of online ads that allow users to install mobile apps on their devices. These ads are displayed as in-app ads and search network ads. In Google app install ads, the advertiser can choose the app they want users to install and display ads on various Google services, such as Google Play, YouTube, Google Search, and the Google Display Network. Also, the advertiser can target users using geographic location, gender, age, and other characteristics so that ads can be accurately displayed to the right audience.
Google's app installs ads on a CPI (Cost-Per-Install) payment model, which means the advertiser pays only when users install the app.
Google Native Ads
Google Native Ads (Google Native Ads) is one of the types of online ads that allow users to see ads in a natural way and without significant differences with the content of the sites and mobile applications in which they are displayed. These ads are displayed as in-feed ads, recommendation ads, and search ads. In Google native ads, the advertiser can design the image, title, and text of his ad and display it on various Google services, such as Google Display Network, Google Search, and Google Discover. Also, the advertiser can target users using geographic location, gender, age, and other characteristics so that ads can be accurately displayed to the right audience.
Google native ads work on a CPC (Cost-Per-Click) payment model, which means that the advertiser pays only when users click on the ad. In addition, Google's native ads are more likely to be clicked due to their similarity to the content of mobile sites and apps, which increases the advertiser's income.
Advantages of using Google ads
Google AdWords advertising has many advantages. Some of them include increasing sales in the least possible time and targeting precisely defined audiences. By using Google Ads, brands introduce their products to those who are not familiar with them and thus increase the awareness of their business brand. Some of the important advantages of using Google Ads are:
- Targeted ads: The targeting feature in Google AdWords helps you show your ads to people with specific interests.
- The possibility of advertising on other devices: Google AdWords allows you to create and share timely advertisements (via mobile and desktop) among your audience.
- Showing your ads on Google is completely free! You don't pay users anything for displaying your ads. In Google ads, you will be charged only when a user clicks on your website after displaying your ads and enters your site.
- Top Google rankings with as many keywords as you want.
- Google advertising is a very quick advertising method.
The steps of doing Google ads
The target community of the business is determined according to the persona of the audience.
Determining the budget
The daily budget in Google Ads is determined and based on that, the monthly budget of Google ads is calculated.
The goals of the business are defined in Google Ads and the advertising group is selected based on that.
Make an ad
Google advertisement is compiled and adjusted according to the persona of the audience and uploaded in the right place.
Review the campaign and publish it
All the settings made in the previous steps are rechecked and the campaign is published at the appointed time.
Landing page optimization
The page that the audience lands on by clicking on the ad is optimized according to the purpose of the ad.