Website SEO
Website seo
SEO stands for Search Engine Optimization and includes methods that make your site appear to those who are looking for your services or products through search engines such as Google, Yahoo, and Bing. Placing your site name on the first page of search results (SERPs) is very valuable; In fact, this is a free ad on the best advertising site in the world. This process causes free and natural traffic to flow to your site from Google and other search engines. Because this traffic is generated through keywords related to your business, the probability of converting visitors into buyers is high.
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SEO benefits
- Improving brand recognition: As it has already been said, by doing SEO and site optimization, you can find a higher rank on the search result pages, as a result, users will see your name in the search results, and this will help identify your business. It has a great impact. Over time, by seeing your brand name and reading your articles and valuable content, the user will increase his trust in your brand and become a buyer. Although SEO has a positive effect on improving site ranking, branding is a subject beyond SEO and requires a digital marketing strategy.
- Improving site traffic: The goal of optimization is to rank higher in search results. But besides that, the traffic of your site will also increase. Ideally, as the traffic increases, so does the buyer conversion rate. Something that will definitely pleases you.
- Reducing the cost of advertising: the cost you pay for your site optimization services is much lower compared to the old way of advertising, such as television ads or advertising billboards, and the result is much better, because people, based on their needs or interests They searched for keywords related to your business and entered your site.
- The ability to visually observe the results of work: Finally, the most important feature of optimization is the objective observation of the results. Unlike the old ads where the only way to get feedback was to check the increase in sales versus the cost of advertising, in SEO using two free Google tools (Google Search Console and Google Analytics) you can easily identify your strengths and weaknesses and Work on improving your site's ranking.
Important SEO factors in ranking
If we want to say in general, the most important SEO factor in Google ranking is the user experience of the site. Every person who searches for something on Google is looking for a solution, in fact our site should be the best answer to solve the user's need. To achieve this, Google considers factors for ranking websites in order to show the best results to users. According to the statistics, some of the most important factors that have caused the site to be in the best ranks are as follows:\
- New, useful and comprehensive content
- Title tags
- External links
- Specialized and reference sites
- Internal links
- Mobile site compatibility
- Interaction of social network users
- Site loading speed
- Site security
- and many other factors
Definition of white hat and black hat SEO
White hat SEO is implemented based on legal and correct methods, it usually gives long-term results and will not pose any risk to the site, and its effect will be long-term and stable.
But black hat SEO is usually achieved in the short term by creating a lot of traffic on the site by getting a high volume of purchased links and using a lot of keywords, and it may lead to the site being penalized by Google.
Website optimization includes various parts that begin with website design and programming. Programming in accordance with the principles of SEO and user-friendly user interface (UI) at the time of website design, is fulfilled by entrusting the design work to a company specializing in this field. Webnik company in Karaj realizes this by designing a website specifically for you. Contact us to learn more about our website design services.
Internal SEO (On page SEO) and External SEO (Off page SEO)
Internal SEO (On page SEO) includes optimizing content, text, images, links, etc. Placing appropriate and optimized content based on the principles of optimization and keywords, continuous content and publishing it at a specific time will improve the site's status. The more comprehensive the contents of your site, the higher the number of visits to your site and ultimately the higher the ranking.
Off page SEO includes all the activities that are done outside the website in order to increase your ranking in the search results. In this type of SEO, the ranking of the site is improved due to the presence of external links to the site. When you post useful and interesting content on your site, users or other sites use it as a reference and share it on social networks or on your site. These links from other sites to your site increase the credibility of the site with Google and search engines and increase the Google ranking. This work is generally called backlink.
Definition of local SEO (Local SEO) or local SEO
As a business owner, you should know that the importance of local search on Google search engine is more than ever. Google's algorithm prioritizes local results. It is necessary to focus on local search. According to statistics, only 34% of small businesses have taken the opportunity to invest in local search. Local SEO includes a series of on-site and off-site techniques. Also, due to the high importance of reviews, it requires careful credit management. The use of the term "near me" in searches has increased by 130% since 2015. With the help of the following tips, increase your knowledge about local SEO, update your site to appear more in front of users in the search results.
Shop site SEO
In the ecommerce website, the discussion of observing the optimization tips is discussed in a stronger way. When a user sees your product or service on the first page or first rank of search results, the number of visits to your site will increase dramatically, and this will increase your sales thousands of times. Therefore, in the ecommerce website, the issue of optimization is much more important. Writing the right code, fast loading speed of the site and good user experience and optimization are important factors in the success of the ecommerce site.
WordPress site SEO
Although designing a site with WordPress is an easy task compared to a dedicated site, optimizing it for search engines is not. If you use ready-made templates for WordPress website design, the principles of optimization have been observed in their coding and you should work on other parts, such as creating a site map, creating content and choosing the right keywords, optimizing images and links, and ...
Among the tasks that help WordPress site SEO, include the following:
- Create a blog on a WordPress site based on the keywords you want
- Improving the speed of WordPress sites by choosing the right host
- Optimizing site content according to SEO principles
- Choosing optimal and attractive titles, optimizing images and creating contents based on keywords.
Multilingual and international SEO
Optimization for multilingual sites means performing site optimization services for multiple languages and multiple locations. This work is very sensitive, the choice of domain name, hosting and site structure has a great impact on the optimization of the multilingual site. Site optimization should be done separately for each language and it is better to be active in social networks in any language used on the site.
The best sources of SEO analysis
You can check the optimization status of your site on the following sites and increase your rank on the search results page by controlling site optimization and fixing problems. At Webnik, we provide you with an initial analysis of the site's condition.
What factors does SEO cost depend on?
SEO site price depends on various factors. Among them, the following can be mentioned:
- Domain history
- Coding the site and following SEO principles in it
- The keyword desired by the employer and its level of competition
- Number of competitors
- The power of competitors and...
Therefore, the cost of SEO is different for each website and each keyword. However, most employers demand a specific price due to their lack of mastery of SEO topics. SEO of the website includes a wide section and it is not only improving the ranking of the site in Google on a specific keyword. In this case, the site is completely analyzed. The html codes are optimized if necessary, the speed of the site is checked, on-page seo is completely done on the site, and the schema and site map are defined for the site, and the site is introduced to the webmasters.
Types of keywords
- Easy keywords (LOW)
Easy keywords are words on which there is little competition, currently the amount of search about them is not high, and if the trend of these words increases, you will be the leader as a site, and they can be easily added to Google search results. Of course, according to the new changes made in Google's algorithms, the time required to improve and increase the ranking of the site on a specific keyword in Google will be between 3 and 6 months.
- Medium keywords (MEDIUM):
The amount of competition on average keywords is higher than the previous group. Therefore, they need more time to be seen in the results. The optimization of these words may take up to 10 months.
- Hard keywords (HIGH)
Hard keywords are words that have a high level of competition and a high search rate and trend. For these keywords, it takes at least 12 months to optimize and improve the ranking in Google results.
The SEO status report and site progress will be provided to the employer on a monthly basis.
How to pay for SEO site
In Webnik company, 50% of the site optimization fee is charged at the beginning of the contract, and then according to the months required to improve the site's Google ranking, the remaining amount will be charged monthly. This is a guarantee for you to pay after seeing the progress of the work. If you wish, you can also use monthly SEO support services. Call to know the cost of monthly SEO support.
Why entrust the SEO of your site to Webnik?
Due to the high competition among businesses, in order for your business to be visible in Google search results, you need a website with a suitable design and based on the principles of optimization and keeping your site updated and optimized. By designing a site, however great and new, and leaving it at that, you will never show up in search results. Webnik company has always considered the principles of optimization from template design to coding and content production. Contact our experts for a free consultation and ask us if you have any questions about optimizing your site.
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